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The Journey of SMS: From Personal Texts to Bulk Messaging in India

The Journey of SMS: From Personal Texts to Bulk Messaging in India

Introduction:

Short Message Service, commonly known as SMS, has revolutionized how individuals and businesses communicate. From its humble beginnings in the 1990s to becoming a crucial marketing and communication tool across metro cities in India, SMS has stood the test of time. This blog explores the journey of SMS, including key developments, regulations, and the promising future of the industry.

1. When Did SMS Services Start?

SMS was first conceptualized in the 1980s as part of the GSM (Global System for Mobile Communications) standards. The first-ever SMS was sent on December 3, 1992 by Neil Papworth, a British engineer, who sent the message “Merry Christmas” from a computer to a mobile phone.

Initially, SMS was limited to 160-character messages and was meant for person-to-person communication.

2. SMS Launch in India

India saw the introduction of SMS services in the mid-1990s, around the time mobile networks started becoming accessible to the public. The rise of telecom operators like Airtel, Hutch (now Vodafone), and BSNL brought SMS to the masses.

By the early 2000s, SMS became a dominant form of communication in India, especially in metro cities like Delhi, Mumbai, Bangalore, Kolkata and Chennai, where mobile usage was booming.

3. Bulk SMS vs Mobile SMS

Feature Mobile SMS Bulk SMS
Purpose Personal communication Business/Marketing/Transactional use
Sending Volume One-to-one or one-to-few One-to-many (mass messaging)
Platform Sent via mobile handset Sent through APIs or bulk SMS panels
Customization Manual Automated, personalized at scale
Use Cases Personal chats, OTPs Promotions, alerts, reminders, campaigns

Bulk SMS is used by businesses and institutions to communicate with large audiences, often through SMS gateways or service providers in India.

4. Full Form of SMS

SMS stands for Short Message Service. It refers to a protocol used for sending short text messages over mobile networks.
 
5. Impact of DLT on SMS Services (Pros and Cons)
 
In 2020, the Telecom Regulatory Authority of India (TRAI) mandated Distributed Ledger Technology (DLT) registration for all entities sending commercial SMS.
 
Pros:
• Spam Control: Filters unsolicited messages and ensures sender authenticity.
• Better Transparency: Enhances traceability of messages.
• Customer Trust: Builds credibility for verified businesses.
 
Cons:
• Complex Onboarding: The registration process is time-consuming.
• Higher Costs: Increased compliance and message rejection lead to added expenses.
• Delayed Deliveries: Stringent filters sometimes delay message flow, especially for new senders.
 
Despite the challenges, DLT has brought much-needed discipline and trust to the Indian SMS ecosystem.
 
6. The Future of SMS Industry in India
 
The Indian SMS industry continues to evolve with technology. While apps like WhatsApp dominate person-to-person chats, SMS remains unmatched for OTPs, emergency alerts and regulatory communications.
 
Future Trends:
• AI Integration: Smart SMS campaigns using AI for personalization.
• Rich Communication Services (RCS): Enhanced SMS with multimedia support.
• Voice + SMS Combos: Combining text with IVR and voice for higher impact.
• Stronger Role in BFSI, EdTech, Health, and E-commerce sectors.
 
Cities like Delhi-NCR, Mumbai, Bangalore, Hyderabad, Kolkata and Pune continue to be hotspots for SMS demand across sectors.

7. Major Amendments in SMS Services in India

 
Year Amendment/Change
2008 Introduction of transactional SMS for critical services
2011 NDNC (National Do Not Call) registry implementation
2018 TRAI introduced SMS templates to prevent spam
2020 DLT registration made mandatory for all senders
2022 AI-based fraud detection in SMS routing
2024 SMS template validation linked with sender ID policies

These policy updates have transformed how SMS is used, making it more secure and reliable.

Conclusion:

From a simple 160-character text to a powerful business communication tool, SMS has come a long way. For businesses looking to expand outreach in India’s top metro cities, choosing a reliable bulk SMS provider in India is more important than ever. Whether you are in Delhi, Mumbai, Bangalore, or beyond, SMS remains a cost-effective and impactful communication channel.

You can choose Core Web Networks as your BULK SMS business partner in India. For any business related query please feel free to call us at 9899098962 or visit our website: www.bulksmsproviderdelhi.in