The word social media is not new to internet users. It is in fact the most used word in the online arena. People those who surf net are one way or the other related with social media. So for those who are hearing this word for the first time, Social media is the group of web sites and applications that allows the users to create and share the content on the web and also enable them to participate in social networking.
Social media takes form of group of communicative channels that are online and that are dedicated to community based interaction, content sharing and collaboration. It is that platform that is here to stay for it plays vital role in improving company’s brand and catapulting the success of the company to newer levels.
In the internet world social media takes the form of: Facebook, Twitter, Pinterest, LinkedIn, Google+ and YouTube. These are the forums with the help of which the ideas are engaged, views are pointed out and issues are raised.
This platform enables to light the required spark among masses who respond to the messages by clicking on the like button and by incorporating their comments. Not only the target customers are engaged to the message but also robust connections are built and strengthened. Gone are the days where old distinctions of business to business and business to consumers are not vital anymore as every person right from the bottom level of the scalar chain to the top most level are on Facebook, sharing news and stories with friends.
Social media marketing has transformed the very customer’s perception. It has given new personal look and informal face to the organization. Today is the environment that demands greater transparency and authenticity, social media is speedily rising to a new benchmark wherein more persons can be communicated in no time.
Facebook today has more than 500 million active users, Twitter and other social media are not behind. With this phenomenal growth of online giants one gets motivated to connect with them around common interest. Social media is new buzzword for communication, information and advertisement. In fact it represents a whole new set up for communicating and online selling.
Information transmission via social media has enabled the message to reach umpteen number of audience all across the globe in a short span of time. This platform has benefited not only the organization but also the consumers and the society as the whole. It is the magical wand that embarks magnificent results.