The whole objective of your advertising is not to immediate make a sale- it is to find people who are interested in what you do and put them on your follow up database. So that you can fluid value for them, position yourself as an authority and create a relationship built on trust. This kind of marketing is similar to farming. It is an investment in your future because as your database grows, so will your business and your result. Marketing through anything whether SMS/WHATS APP/BRANDING/ONLINE these all are perfect, appropriate in fact fabulous tools. But using these tools itself is an art or one should follow certain steps for a long-term then only HE/SHE will be able to reach to HIS/HER desired level.
Varity is the spice
Online Marketing- A perfect tool but remember human beings are wired to react to pictures much more so than text alone. Many companies do and should continue to produce meaningful and engaging content but to get noticed adding a visual element to your post will not only encourage and generate more engagement and sharing. It will also help to further establish your brand but do not choose haphazardly as color combination can send their own message. And always use the exact color in all of your online and print marketing. Use high quality camera because when it comes to branding it is all about colors. Use your brand logo so that the post will help consumer instantly recognize the content as yours.
Social Media- Every opportunity you have to syndicate your content and increase your visibility is valuable. So an apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks. According to some reports brand who engage on social media enjoy higher loyalty from their customers. Every post you make on a social media platform is an opportunity for customer to convert because opportunity is the first element of any action.
Brand- Regular interaction with your customer will create good faith for other customer. When people go to compliment about product and services and whenever those other customers turn to social media and saw your post with your brand name. They will definitely remember you and will want to follow you for updates. And this will decrease marketing cost too. If you can lend just one hour a day for developing your content and syndication strategy, you could start seeing the result of your effort. Once you get a better feel for what to expect, you can increase your budget and your conversions accordingly. And importantly being a brand you must be legitimate, credible and trustworthy.
Small hinges swing big doors
Implementation of technology tools in a business can make a huge impact. ADVERTISE correctly – wisely use of database because this right system will create the right fortune. Whenever new lead comes, follow them up, nurture and convert them into raving fan customers. And when they are ready to buy and positioning yourself as the trustworthy authority in your niche because it works for all mediums of business.